Digital Marketing
Sundays with ALPFA Newsletter Redesign
I led the full redesign and restructuring of ALPFA’s weekly Sundays with ALPFA newsletter, transforming it into a more engaging, organized, and on-brand communication tool. My work focused on improving readability, visual hierarchy, and consistency across editions.
My Role
Redesigned the visual layout for clarity and improved flow
Created cohesive, on-brand section headers and graphics
Strengthened copy to make content more engaging and accessible
Standardized formatting to increase professionalism and brand alignment
Organized recurring sections to help readers navigate quickly
The Redesign
I developed a clean, intuitive layout that highlights updates, opportunities, and events in an easy-to-scan structure. The redesigned format improved how members interact with the newsletter and offers a more polished voice that reflects ALPFA’s mission and community.
Skills Used
Layout design
Visual branding
Copywriting + editing
Content strategy
Information organization
View My Newsletter Editions
